November 21, 2011

The future?

Yeah for technology! According to Styleite.comValentino will open a virtual museum on the 5th of December with more than 300 dresses where you can take a virtual tour where the pieces are organized as in a real museum, by theme and complimented by sketches, ads, magazine editorials and so on.

A virtual museum might not seem such a big thing but this is just the first step (I really hope!) for retailers to follow. Imagine a virtual tour at Netaporter and likes, where you can see every piece and garment up close, in every angle and movement, an introduction from the designer and the story behind. To me that sounds awesome but having that said I already do more shopping online than in the real world.