May 21, 2013

Classics

As you may know my style is not very complicated and pretty simple, you may call me boring, but to me nothing beats timeless classics, and preferable in non-screamy colours. I would also dare to say opting for classic pieces of high quality will “save” you money in the long run. Whether you agree to this statement or not at least you’re more likely to use them many seasons right.
Anyway, I like mixing my basics (black denims and blazer) with structured pieces, like this python bag by Tod’s, a new baby in my closet.

Frame denims, cashmere silk jumper by Dries Van Noten, blazer and shoes from & other stories, diamond necklace by Monica Vinader and python leather bag by Tod’s.

February 24, 2013

Tod’s Timeless Icons

Dong Jie and Tod’s new creative director, Alessandra Facchinetti

If I wasn’t home in London right now waiting impatiently for this baby to arrive(!) I would have been in Milan with my Tod’s girls Martha, Carolina and Noor for the book launch of Timeless Icon, and also had the chance to meet Tod’s new creative director (announced this week), former creative director at Valentino, Alessandra Facchinetti.
Wishing I was with you beautiful bright ladies, but next time I will for sure!

Note the smashing python shoulder bags, they are my favourite pieces in Tod’s SS13 collection.

 Martha Ward, Carolina Gonzalez Bunster (founder of the Walkabout Foundation) and fine jewellery designer Noor Fares.

January 30, 2013

Dungarees

Dungarees may be a hard one to swallow for some but I’ve been craving a pair ever since I spotted Phillip Lim’s gorgeous leather resort 2013 version, and the green pair that strutted down his SS13 runway back in September. Some may think of it as typical preggy wear, well I don’t, but I do admit it’s quite comfortable these days indeed, and I’ve practically lived in my maternity versions lately.
Anyway, for those of you without a 8 month+ baby bump, this one iconis my absolute lux favourite, and these and these are great budget alternatives out there right now, ideally styled with a simple loose tee or plaided shirt and sharp pumps.

Dungarees (maternity) by Topshop, leather biker by Joseph (on sale), boots by Saint Laurent, bag by Tod’s, rings by De Beers and Monica Vinader and gold bracelet by Tiffany’s.

January 9, 2013

Online

Today my pale wintery feet jumped into my new graphic python gommino’s that I posted about before Christmas (love, love, love them!). Many of you have asked me where to find these limited edition pair amongst others, and now Tod’s has finally launched an European e-commerce on their website, where you’ll find these beauties if interested, and SS13 collections available from end of January.

December 14, 2012

Checkmate!

Speaking of Tod’s, how fabulously cool aren’t these limited Christmas editions spot-on-B&W-trend-Gommino’s. They are officially on my Christmas wishlist and if interested you’ll find them in Tod’s stores right now.

December 13, 2012

Tod’s + Hedvig

‘To me style has little to do with trends, but rather a timeless form of expression’

As you may have picked up by now is that I’m a huge fan of the Italian heritage brand Tod’s, hence needless to say it’s really a true honour both representing the brand and be featured on their website. If you go on Tod’s.com you’ll find an interview with me right now, thank you so much Tod’s!

December 5, 2012

Velvet & Stripes

Woop woop, I’m back in London and jumped straight into my heels this morning when I joined a fabulous group of women at Tod’s Christmas lunch at 5 Hertford Street. I wore my new stripey viscose blouse from Zara (a real budget bargain!), a new pair of velvet skinnies by J Brand (maternity-fantastic!), my beloved Agnes by Jimmy Choo, signature bag by Tod’s and a new golden coin bracelet by Monica Vinader (coins are my latest crush!). Now getting ready for next event, wishing you all a fabulous eve too!

November 22, 2012

Yesterday

I’ve had a slightly hectic week, hence the-not-so-frequent posts, but just one more busy day and I hope to spend a little more time with my blog. If you’re interested you know you can always find me on Instagram on my profile @hedvigso.

Anyway, Yesterday eve I wore a Tod’s Signature bag and my new beautiful Valentino kittens, and I swear I never had so many compliments regarding my shoes ever before. Well now, when I look like I’ve swallowed a football I move focus to fabulous accessories and it works miraculously to some extend!

November 18, 2012

Sparkle

My outfits these days are pretty limited to jeans, shirts and knits when on the run, but at least to vary a little I’ve been playing around with accessories and jewellery, like these new gold pleated earrings, a little golden bling bling on a regular weekday sometimes does it for me.

On another note, right now it’s early Sunday morning and I’m an unusual early bird as I’m about to catch my train to beautiful Paris for a few days. Enjoy your Sunday folks and see you in Paris!

Jeans by J Brand, old shirt from Topshop, coat by Mango, boots by Acne, new earrings by Tod Binns and bag by Tod’s.

November 5, 2012

Studs

Hey, hope you all had a smashing weekend!
I’ve been strolling around in the streets of London that has already turned into a Christmas-melt, a little bit early for my taste but I cant help loving the decorations, what else is there this time of year than cozying up with candles in the dark, though I fully understand some of you over in NY wouldn’t romanticize it as much as me right now.

Anyway, I’ve been running around lots this past week and opted for more practical outfits and “runnable” shoes, and this coat and preggy jeans are my constant favourites. Jeans by J Brand, new studded knit  by Vanessa Bruno Athe, shoes by Tod’s, wool coat by Mango, watch by Michael Kors, necklace by Cooee and bag by Proenza.

November 3, 2012

Weekend

It’s Saturday noon and I’m about to head out for lunch and seize the beautiful November sunlight, yes, I’m not one of those who headed out hours ago cause I love my sleepy-weekend-mornings way too much.
Anyway, I wouldn’t have mind slipping into this outfit as we speak, strongly considering getting some of this pieces, like these boots by Acne that have long time been on my mind…..
Happy Weekend Everyone!

Oversized leather biker by Topshop Boutique, wool scarf by DSquared2, sweatshirt by Brian Lichtenberg, maternity skinnies by J Brand, shoulder tote by Tod’s, python bracelet by Alexander McQueen and boots by Acne.

November 1, 2012

Block heels

Today’s shoes on my feet are these golden studded block heels by Tod’s, and little surprisingly(!) I’m totally sold on this granny-style shoe and worn them a lot lately. My friend Martha called them Margaret Thatcher -shoes, which I think sum them up pretty well.

October 18, 2012

On the run

As I often look like this on busy days I’m in a hurry or on the run I might as well include it here, flats, jeans and a good knit, nothing special at all, perhaps an overdose of greys, but on some days that does it for me!

Wool knit with leather front from last year by Joseph, jeans Mango, patent loafers by Tod’s, bag by Proenza and sunnies by Tom Ford.

October 11, 2012

Textures

Woop woop, I’m slowly getting more comfortable wearing more fitted clothing these days, though I love maxi proportions and slouchy silhouettes, it’s not always the best idea going looser while parts of your body gets bigger, which actually ends up doing nothing for you.

I wore this last week in Paris while the weather was wonderful, rather the opposite of London today where it’s wet and chilly, and the coats are back on. New leather leggings by Joseph, angora knit by Hofmann Copenhagen, boots by Isabel Marant, new bag by Tod’s, bracelet Cooee, watch Tagheuer and sunnies by Tom Ford.

September 30, 2012

Hairy things

I’m apparently into hairy furry things right now, so say hello to my two new friends, a blue fur clutch by Tod’s and black goat hair boots by Isabel Marant, super-happy with both!

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