October 16, 2012

Green envy

Green is one of my favourite colours, all shades included, so you can imagine my attraction to this woman’s outfit back in Paris was pretty obvious, I mean green and Proenza Schouler in one, couldn’t be any better. This gorgeous collarless tweed jacket from Proenza Schouler’s pre-fall 2012 collection has long time been sold out, but you’ll find the skirt here, though in orange/pink.

September 21, 2012


Stylist Christina Centenera rocked the most amazing leather trousers yesterday by Australian label Ksubi, wouldn’t mind these at all!!!

I’m on the run again, but if you wanna see what I’m up to during the day, you’ll find me on Instagram under #hedvigso, yes I know, I’m like the last person in this universe to hook up on it, but better late than never right. Happy Friday everyone!

September 9, 2012


Please bare with me folks, days are pretty long over here in NY and there hasn’t been much time for processing images nor posting. Well, better late than ever, and first post to kick-off from across the pond (about 2 days too late) is gorgeous russian Elena Perminova who’s not afraid of bold colours and prints, refreshing!!!

July 6, 2012

Picks from Paris

My dream-boots for the coming fall by Givenchy sported by Christina Centenera

Remember back in March when I mentioned Sophie Hulme’s “affordable luxury” bags? I spotted them in several colors in Paris, and if you’re interested you’ll find them here.

Gorgeous Nathalie Vodionova at Dior with uncountable amounts of lenses and iphone cameras surrounding her, crazy!

“Faith” bag from Jil Sander’s pre-fall collection

I love Lana Del Rey!

Elena Perminova in Celine shoes

Emmanuelle Alt sported a crispy blue striped cotton shirt with black trousers, need a stripey one myself…..

Was thinking of getting this supercute skirt with pockets myself from Balenciaga pre-fall a few weeks ago, anyway, if interested you’ll find it here.

Opulent trousers by Balmain paired with Chanel at Chanel

Net dress by Jil sander SS12 and Tom Binns crystal jewellery

A small rest

Always super cute and polished Duma Miroslava

Bow-wings by Vika

Redheads are back!!! This Norwegian beauty, Karoline Bjornelykke, debuted on Chanel’s runway, well done!

Puuuh!!! That took some time to upload, a little bit of this and that. I’ve got plenty of more images and streetstyle to show you but as for now I wish you all a happy Friday!

July 4, 2012

Michelle Harper

Hello from couture week in a summery Paris, which so far has been quite hectic and with very little online connection. Now finally online, who’s more fitted to kick off my images from here than always over the top, one of a kind, entrepreneur and business woman, Michelle Harper, on her way to the Chanel couture show. I just love this playful mix of structures, shapes and floating fabrics worn with a blue satchel, topped with a hairdo not many of us could get away with, and Michelle’s signature red lips.

February 29, 2012


Spotted this girl in the streets of Milan and really like how the floral prints add that little extra to a pretty classic ensemble. Needless to say this look is right up my street and I’m still in indecision what I envy her the most, the waistcoat by Celine or Givenchy sandals.

September 30, 2010


The image on top can be so easily misunderstood, I didn’t go on a shopping spree at Cos ending up with 3 fully bags, I simply used them to carry some stuff and since I woke up and felt in such a mood for pastels I thought of them as a good choice.

Thanks to Jill who snapped me quickly before we all ran off in different directions, I’m wearing pants Cos, knitted jumper Zara, bag Biasa and old boots from a brand I don’t know.