April 28, 2015


Hedvig Opshaug X Net-a-Porter - Photographed by Rune Dahl - 09.04.2015-1

Hedvig Opshaug X Net-a-Porter - Photographed by Rune Dahl - 09.04.2015-2

Hedvig Opshaug X Net-a-Porter - Photographed by Rune Dahl - 09.04.2015-3

Hedvig Opshaug X Net-a-Porter - Photographed by Rune Dahl - 09.04.2015-4Location Narvikfjellet, north of Norway, photographed by Rune Dahl (www.runedahl.no)

We all need it at some point, to take a few solid steps back, escape all usual surroundings, change of scenery and routines, take deep breaths and lower our shoulders. Speaking for myself, and presume for many others, the challenge is finding the time. For as much as we love glorious beach holidays with friends and exploring exciting cities over weekends, I wouldn’t necessarily call it charging batteries, unless it’s somewhere completely remote and silent that puts things in perspective, but by the time you return to high speed normal life hopefully you’re missing the buzz too.

For me that escape is heading back home to were I grew up in the North of Norway, and while spending my Easter there for all outdoor activities than can be offered, I again teamed up with Net-a-Porter’s lifestyle section , Net-a-Sporter, that offers the best selection of crossover lifestyle and sportswear there is. At higher altitudes than last summers beach run, my favourite local photographer Rune Dahl, captured a hiking trip in the mountain I grew up and basically skied before I could walk, Narvikfjellet.

Not wanting to splurge on whole new wintery gear so late in the season I put together a few allrounder pieces that I will be using for other than alpine surroundings as well. This rash guard for instance will be my faithful companion come water-sport season, and waterproof boots can walk me anywhere in British outdoor life. Anyway, we don’t always need to justify our sartorial choices right, even on a mountain (!), these sunnies speak for themselves…

Rash guard top by Orlebar Brown, cotton leggings by The Row, shell jacket by Mover, suede/leather boots by Sorel, sunglasses by Illesteva.
Hedvig Opshaug X Net-a-Porter - Sorel Tivoli - 09.04.2015
In collaboration with Net-a-Porter, next day shipping throughout the UK, same-day service within London.

December 25, 2014

Merry Christmas!!!

Hedvig Opshaug 24.12.2014-1I’m wearing a knitted dress by Dagmar, Hedda head to toe Amaia Kids.

Right now I’m celebrating a magical Christmas with my 22 months old daughter and family in the North of Norway where I grew up, a tradition that love and hold dear in my heart. I wish you all the most wonderful Christmas too whether you celebrate it or not, wherever you are, and enjoy the company and warmness of those dearest to you.

With Love, Hedvig & Hedda


April 1, 2012

On hold

Being a blogger with no internet connection is pretty hopeless, but I finally got it running in my new place and will post as normal from now on. Though life is pretty good in London these days I can’t help wishing I was back in my home city in Norway right now, according to my dear brother in the corner of this image, the Easter weather and powder snow is absolutely fantastic, envy!!!

December 23, 2010

Home Sweet Home

A view of my hometown, shortly after this image was taken today it turned completely dark outside, you only get 20 min of daylight this time of year and this is as close to sunshine as we get, only a glimpse of it in the horizont.

Now heading out to our family place on the countryside, think I’m gonna jump into our outdoor jacuzzi tonight, did I mention it’s -15?

Happy Christmas Everyone!

Jeans Cheap Monday, fur and boots Acne, bag Mulberry

November 14, 2010


Today I visited Oxford for the first time after living in England for years. It was rainy, muddy and cold but still a beautiful place, cant wait to go back there on a warm summer day, must be so idyllic. I haven’t filled my lungs with such fresh air for a while and despite my hometown is Narvik, in the north of Norway, I think I’ve spent too much time in London cause Oxford felt like going-in-to-the wild, I think it might be time for a trip back home for a reminder.

After wandering along the river and touring different colleges we hit one of the local pubs, candles, beer and my winter favorite to keep warm where on the table, Lumumba, hot chocolate with rum, delicious.

As I simply refused to freeze I covered myself in layers, jeans Cheap Monday, jumper and leather jacket Topshop, fur waistcoat, H&M, belt & boots Acne and bag Alexander Wang