December 15, 2011


I’ve had a few busy days this week and haven’t had the chance to catch many outfits on camera, sorry for that. Anyway here’s one from Tenerife where I experimented with a strip of bare skin. Not a very suitable look for mid December in the northern hemisphere but something I’m gonna sport again when it gets warmer out there.
For now, wrap up warm, wishing you all a wonderful Thursday eve!

New floral skirt from H&M, t-shirt Ann-Sofie Back, sandals by Alexander Wang, bag acne, watch Michael Kors and necklace Tiffany.

September 18, 2011

Ann-Sofie Back Atelje SS12 – Back SS12

Ann-Sofie Back’s SS12 collection was a follow-up of the clean, fresh looks of the previous season with three themes running throughout the collection, the tiny belt detail, standout darts and the boning details. And on so many shows I’ve seen so far in NY and London, fuchsia or hot pink is included, really a color to watch out for next spring. As usual Ann-Sofie’s design is right up my alley, so effortless chic, sophisticated, unexpected elements and a boost of chunky jewellery and accessories.

The idea behind this collection was based on Jantelagen (a Scandinavian cultural attitude) and if you’re not already familiar with it the ten rules state:

  1. Don’t think you’re anything special.
  2. Don’t think you’re as good as us.
  3. Don’t think you’re smarter than us.
  4. Don’t convince yourself that you’re better than us.
  5. Don’t think you know more than us.
  6. Don’t think you are more important than us.
  7. Don’t think you are good at anything.
  8. Don’t laugh at us.
  9. Don’t think anyone cares about you.
  10. Don’t think you can teach us anything
An the eleventh rule is: Don’t think that there aren’t a few things we know about you.

See the whole collection here.
September 16, 2011


I’m back in London after a whole nights travel and just about to head out the door again, but it’s not bad, not bad at all, the sun is shining and an invite to one of my favorite Swedish designers, and today’s highlight of shows, Ann-Sofie Back Atelje, was waiting at my doorstep.

May 15, 2011

BACK online

Ok, that’s what happens I spend less time than usual in front off the computer, I miss news and offers like this, damn, well, there are still a couple of hours left. Back‘s online shop finally opened this Friday with a special offer until tonight, 30% off everything.

February 20, 2011

Ann-Sofie Back Atelje A/W 11-12

All images by me

Today I attended the Swedish designer Ann-Sofie Back Atelje‘s presentation at the Portico Rooms at the Somerset House and it was actually one of the best collections I’ve seen so far this fashion week, having that said her designs really appeal to me and I love that she’s taken a step away from the “ugly” looks she did in the past and now creates beautiful, clean cut, tailored basics in gorgeous fabrics with that special detail. Pay attention to the metal details on everything from the shirt, blazer, and accessories, so clean, so stylish with an edge.

February 2, 2011

Ann-Sofie Back A/W 11-12

© Kristian Löveborg

I’m a huge fan of Ann-Sofie Back and she’s one of my favorite Scandinavian designers. Here are my favorite pieces in her A/W collection that was presented in Stockholm the other day except for those greasy red lips. The parka with the hood looks like a dream!

December 29, 2010


Having a great time in Oslo but oh so cold, in fact today I thought I was going to freeze to death at Aker Brygge, a hostile place on a cold day like this but the rest of the city felt much”warmer”. After stopping by the castle around tea time we warmed up over a soup at Lorry. Tonight, dinner made by my mum and then a trip out on the town.

I found this coat in my mother’s closet today and I love it, a shearling fur from Sylvie Schimmel, I want to pack it with me in my luggage for London but I would need to work harder on that one.

Fur Sylvie Schimmel, wool skirt Ann-Sofie Back, leggings Zara, knit cardigan Månestråle, boots Acne and bag Mulberry

December 6, 2010

Treats at Asos

I just clicked home the shirt on top from Ann-Sofie Back at Asos, unfortunately they’ve sold out the grey jumper with the shoulder details in my size. I’m also completely in love with the wool coat from Stine Goya, coat perfection! The bracelets are from J Dauphin, also my favorites and the good thing most of this is on 20% sale right now at Asos. If you didn’t know any of these brands, well now you know and they are all Scandinavian treasures.

I posted earlier today a tip on Flingly.