December 19, 2012


Yesterday eve me and my bump took a break from all Christmas turmoil, preparations and overloaded mailboxes, and jumped into an all black outfit, a pair of Jimmy Choo’s, and my new gifted, gorgeously studded Valentino clutch (it’s actually an Ipad bag), and we all had a fab night out on town, heavily needed!


Givenchy’s Spring 2013 campaign is one of the most beautiful and interesting I’ve seen in a while, Riccardo Tisci’s muse, Mariacarla Boscono, poses with her own baby daughter and radiates vulnerability, femininity and strength all in one go. Styling by Carine Roitfeld and photographed by Mert & Marcus.

December 18, 2012


Nail polish favourites of mine right now are Essie’s nr.487 Berry Hard and Chanel’s old classic nr.18 Rouge Noir, both are perfect shades of deep burgundy with brown undertones and quite similar, but Essie’s slightly lighter which I don’t mind, also stay’s like a rock and half the price of Chanel.


Hmmm, one of the most eye-catching accessories come spring for sure, metal maxi earrings by Balmain. Not so sure though how they would work in everyday life from a practical (and weight!) point of view, but damn they are cool! Yours for £212 and you’ll find them here.

December 17, 2012



Speaking of Resort collections, ok, craving pieces from Balmain’s collections would probably create a big black hole in most people’s budgets. Luckily keeping it as inspiration is free for everyone, like these three party looks that I absolutely adore!

Looking ahead

There are so many temptations out there right now, resort collections hitting stores and great winter sales ongoing. My “dilemma” is if I strike I probably won’t fit into it anyway until the season is over, so I’ve chosen to close my eyes (man it’s hard!) and focus on the beautiful spring that will come eventually. With a few exceptions though, like this currency printed shirt from Acne’s resort that I’ve wanted since I first had a look on this collection, and even if it’s a little tight over my bump right now at least I can wear it come spring.

New shirt iconby and boots by Acne, old wool coat, maternity skinnies by J Brand and bag by Proenza Schouler.

December 14, 2012

Shearling aviator

Mango A/W-12 Lookbook styled by Géraldine Saglio

Though I love being all wrapped up in coats in the winter I wouldn’t mind adding a leather shearling jacket to my wardrobe, preferable in a lighter brown or tan colour, perhaps something to look for and hopefully stumble across during the sales (yeah!).
Happy Friday everyone out there!


Speaking of Tod’s, how fabulously cool aren’t these limited Christmas editions spot-on-B&W-trend-Gommino’s. They are officially on my Christmas wishlist and if interested you’ll find them in Tod’s stores right now.

December 13, 2012

Tod’s + Hedvig

‘To me style has little to do with trends, but rather a timeless form of expression’

As you may have picked up by now is that I’m a huge fan of the Italian heritage brand Tod’s, hence needless to say it’s really a true honour both representing the brand and be featured on their website. If you go on Tod’ you’ll find an interview with me right now, thank you so much Tod’s!

December 12, 2012


Today I popped by Vassilisa’s showroom and had a closer inspection on Nadja Solovieva’s SS13 collection, and gosh does it include some amazing printed silk and cashmere scarves that I wouldn’t mind have hanging around my neck come spring. I couldn’t leave empty handed and brought something incredible soft and luxurious along home with me, yeah!

December 11, 2012

Proenza Schouler Pre-Fall 2013


Jack McCollough and Lazaro Hernandez vision of next end of summer includes black & white, waistlines, magical metallic fabrics, graphic prints, THE leather jacket (again!) and mouth watering footwear, see for yourself on


I know I’ve said it before but it’s worth repeating, cause I’m sure there are many late birds like myself out there. It took me like forever to get on instagram, such a brilliant way to catch up when there’s little time or you’re out of words. If you wanna follow me you’ll find me on @hedvigso.

December 10, 2012


I love super soft slogan jumpers that are perfect to cool-down something “too-pretty” or simply throw on with a pair of jeans with heels or relaxed boots. A favourite in my wardrobe is Brian Lichtenberg’s Homies above, but I wouldn’t mind adding any of these others to my little slogan collection as well.

J’AIME by Rodarte, MADAME and FUN FUN by Zoe Karssen and HOMIES by Brian Lichtenberg (now back in store).

Wool & Tweed

Happy Monday morning and I hope you all had a fabulous weekend!

I spent mine doing lots of 1’sts in my life, finding myself of the top floors of department stores (babystuff) instead of enjoying the “secret” sales on the floors below was definitely a 1’st one. I probably looked liked a big question mark when the helpful staff loaded my arms with “necessary” gadgets I never heard of, or even occurred to me was needed. Well, now it’s all done in one go and the rest of shopping time available in December will be devoted to Christmas gifts and perhaps a few treats for myself, just to release some of the pressure for Santa…..

What’s not a 1’st one is my forever combo of wooly dresses and coats, but that just happens to be my favourite right now. Wool dress and scarf from Cos, coat and boots by Isabel Marant, tights by Wolford, bag by Proenza Schouler, gold bracelet by Monica Vinader and rings by De Beers.

December 8, 2012


Images Russh December-12/January-13

A striped suit, but by the time I can fit into one again it’s probably springy days and i might opt for something lighter like seen in Acne’s SS13, sweet!