French-Italian designer Giambattista Valli, will be launching a new more playful line at Milan Fashion Week in September called Giamba.
“All my friends call me Giamba, and the moniker reflects the spirit of this new project. It’s another side of the same coin, another collection that runs in parallel with the designer brand, one completing the other,” Valli told WWD. “There is also a playful, underground and sexy side in me and in my designs that you will see in the Giamba line. I’ve been thinking about it for a while and waited for the right time, and now it’s matured. I am really very happy.”