Here’s a small insight of H&M’s lookbook 2011 staring Frida Gustavsson.
SILHOUETTE: Long and loose or short and sharp
COLOURS: Misty make-up tones, navy, white, beige, yellow and pink
PATTERNS AND PRINTS: Flowers, animal prints, graphic prints
MATERIALS: Stonewashed cotton and Tencel, suede, linen mix, fine jersey, chiffon and voile, organic and recycled materials
KEY ITEMS: Trousers in different shapes and styles, maxi dress, jersey top, blazer jacket
KEY ACCESSORIES: Natural leather bag, belt, sandals and clogs