June 21, 2012

Saint Laurent Paris

Yves Saint Laurent 1966, image via Tumblr

It’s been confirmed that the legendary French fashion house Yves Saint Laurent will be rebranded to Saint Laurent Paris. The “name change” is part of the newly appointed creative director of the house, Hedi Slimane’s, way of moving the house forward, reports WWD, however the YSL logo will remain the same.

Comments (13)

  1. June 21, 2012
    camilla said...

    thats going to be strange…

    xo Camilla

    Into The Fold

  2. June 21, 2012
    render sublime said...

    oh wow thats going to be weird….


  3. June 21, 2012
    Brenda said...

    Not sure how I feel about that, the name evokes heritage and old glamour and immediate recognition, but I am sure they know what they are doing and we’ll all get used to it

  4. June 21, 2012
    Alexandersson said...

    I don’t like this.

  5. June 21, 2012
    thankfifi said...

    I can’t help wondering why? didn’t think they needed a rebrand…

    ? ThankFifi

  6. June 21, 2012

    Not sure this is a good move.

  7. June 21, 2012
    ernst said...

    ?? that does not sound good in my ears, then again the world got used to Christian Dior becoming just Dior. The ‘Paris’ appendum is tacky and unnecessary in any case.

  8. June 21, 2012
    Michelle Lee said...

    i think it’ll take some time to get used to this…

  9. June 21, 2012
    Catita said...

    I loved Yves Saint Laurent, I am sad about the name change!!! 🙁

  10. June 22, 2012
    Sara said...

    I, for one, understand why the maison would want to modify a few concepts – modernity and higher ratings, after all. Nonetheless, it is sorely a risky move, because ysl is one of the most recognisable trademarks around. What bothers me, however, is the fact that the maison is based on Yves’ legacy.
    Is it purely a marketing strategy? It seems that more than SLP, it will become SLimane Paris.
    Time will say whether this bold move is a valid one. Not for me, anyway.

  11. June 22, 2012
    Alice said...

    I don´t think that is a good idea at all. If they want to make an underline, they could name that “Saint Laurent Paris” but not the mainline. I do not see the point, really.

  12. June 23, 2012
    Anneli said...

    The most random thing such an iconic fashion house can do. Change the name??? I can’t get my head around it as to why?

    Anneli x

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