July 29, 2013

Postcard from Sardinia

Northern Light-Postcard from Sardinia

Good morning world, I hope you’re doing perfectly well in the heat of July!
Sorry for the absence, but I’m still soaking up sunny “holy” days in Sardinia and have been quite cut-off the digital world the past few days (sloooow internet speed….). Anyway, until I get other divisors than my iPhone working down here, (watched pots never boils!), you can always find me on Instagram, @hedvigso is still my name. Have a wonderful Monday!!!!
Puss puss!

July 23, 2013


Northern Light-Beach2

Ok, now it’s finally my turn to pack the essentials and head for a heavily needed holiday on a beach with my little family. Relaxing beach life here we come, only one thing missing though, easy-going beach literature that is possible to combine with constantly keeping an eye on my little princess. Any tips you’d like to share please please do so.
Arrivederci and see you in Sardinia!

Beach towel my Missoni (here and here), espadrilles by Celine, bikini by Melissa Odabash (also here), sunnies by Tom Ford, shirt by Helmut Lang, denim shorts by MiH, and sun protector for hair by Kerastase.

Chelsea Girl

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-1

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-2

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-3

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-4

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-5

catherine-mcneil-for-Vogue Paris-August 2013-Photographed by Claudia Knoepfel and Stefan Indlekofer-styled by Veronique Didry-6Vogue Paris August 2013, photos by Knoepfel and Indlekofer, styled by Veronique Didry

As usual Vogue Paris offers loads of inspiration for fall in their august issue, and I’m specially loving this “Chelsea Girl” editorial with super wearable looks styled by Veronique Didry, that includes just the right amount of mods vibes and boyish vampiness!

July 22, 2013

Looking ahead

 Tods White Shoulder Bag Fall Winter 2013

For fall I want to wear different shades of whites and cremes and that includes a handbag as well. Though I like my bags quite sharp I can’t help loving this little furry beauty from Tod’s A/W 13-14, officially on my wishlist!

July 21, 2013

City life

Getting dressed for days in a boiling overheated city can certainly be challenging. Though I on certain days much rather stroll around in flip flops, kaftan, a tousled hair bun, and no trace of make up, beach life doesn’t really work in the city.

Shorts and shirts have been my way to go, and these embroidered shorts which in fact are beachwear(!), works just as well in the city paired with a crispy white shirt, as on the beach with a bandeau bikini.

Men’s shirt (similar here), new embroidered shorts by Karma, shoes by Chanel (found in sales), sunnies by Acne (here), necklace by Cooee and bag by Celine.

July 18, 2013

Ancient Greek

London is boiling(!), so new in for my poor feet are these Ancient Greek troopers, if interested yourself you’ll find them here.

Tonight is the night folks, hope to see as many of you at the event in the Monica Vinader store on South Molton Street, and for those of you who’s physically too far away to attend, don’t forget to use your exclusive 20% off, between 5-8pm today only, using code MVLIGHTS20 here. See you soon!

Isabel Marant Fall 2013 Campaign

Ok, I know I’m close to turn this space into a Daria Werbowy fan site right now so I’ll be careful from now on. But in the sea of gorgeous model faces Daria once again is the face of Isabel Marant fall campaign, styled by Marie-Amelie Sauve and photographed by Karim Sadli. I wasn’t personally a fan of  Maran’t summer collection but fall is another story. Also see Isabel Marant Etoile ads here for fall inspiration.

July 16, 2013

Up North

North of Norway I love you, but this time around you were to far off the seasonal scale, I’m sorry, but no one up there deserves 12 degrees mid July(!).So back on went leather pants, knits and jackets, between home lounging in pyjamas. On another note I got the chance to jump into my new perfectly baggy leather pants for fall, and a splash of new collection Baja by Monica Vinader, like these stacked rings and bracelet which are new seasons favourites of mine.

And oh, don’t forget to enter my joint competition with Monica Vinader, by letting us now what you’d have engraved and why by commenting here or tweeting @MonicaVinader or @hedvigSO using hashtag #MVLights. Only 2 more days to go sweetie pies!

New leather trousers by Ganni (here and here), cashmere sweater by Dries Van Noten (very similar here), shoes by Chanel (sales bargains!), blazer from & Other Stories, wallet by Neri Karra, watch by Tagheuer and stacked Baja rings and bracelet by Monica Vinader.

July 14, 2013


Ok, so I got this crush on Daria Werbowy, but I’m in the best company for sure. Phoebe Philo (Daria’s lookalike?) and Juergen Teller has yet again worked some magic together, and topping my ads list for fall. Sleek low bun hair and lips, here we go!!!

July 13, 2013

Grey & relaxed

I know it’s only mid July, but fall’s already on my mind, and one item I will add to my wardrobe for sure are a pair of relaxed grey wool pants. Paired with a plain cashmere v-neck or something beautifully checked ala Celine and Stella McCartney, fall wouldn’t feel so sad after all.

Some wool favourites in stores now, wool blend pants by Fendi (£470), flannel trousers by The Row (£790), and wool trousers by Dolce & Gabbana (£360).

July 12, 2013


Morning superstars from a chilly Northern Norway where I’m relaxing with my little girl and family for a week, it’s so cozy to be home and have a break from city life for a few days. However I do miss the fantastic summer I left behind in London on Tuesday, as the contrast to where I’m now couldn’t be any bigger. Anyway, I hope and intend (!) to jump back into summer outfits as soon as I’m back, like these high waisted shorts for instance, a real find at Zara.

Music tee by Acne, shorts from Zara, shoes by Saint Laurent (similar here ), python bag by Tod’s, sunnies by Tom Ford, new Siren ring and Ava diamond bracelet by Monica Vinader, other jewellery Tiffany and Balenciaga.

July 10, 2013

London in Paris

Stunner Daria is back on Vogue Paris cover in August photographed by David Sims in something that sounds like a very promising “London-issue”. Can’t wait to get my hands on this one, in stores 19th of July.

July 7, 2013

T Ahoy

As you may know my style is quite simple, a tee and a pair of favourite jeans sometimes does it for me, together with the right accessories of course. Playing around with classic pieces is my way to go, and I just cannot get enough of breton striped tops. I’ve practically lived in this linen tee the whole spring, it’s super-soft and has survived through many washes, though it says dry clean only on the tag (why do they do that?).

Anyway, now it’s Sunday, and a lot warmer than when these shots were taken, so a bikini will be my outfit of today. Wishing you all a wonderful chilled Sunday you too!

Jeans by JBrand, T by Alexander Wang, shoes by DelRioLondon (here, here), bracelet by Balenciaga (similar styles here) and bag by Celine. PS: If you’re interested in DelRioLondon slippers, you can always contact the designer directly, please see website for contact details.

July 6, 2013

Oh hello there…

Pretty, creamy, pointy ballerinas, I want you!!!
By Chloe, yours for £315, and you’ll find them here.

July 5, 2013

Monica Vinader + Hedvig

As you may know already through my posts I’m quite a fan of Monica Vinader’s jewellery, and since I first walked into the store on South Molton street and got myself an engraved bracelet, I’ve been hooked. I think the idea of having jewellery engraved (Make it Your Own!) makes it all so much more personal, along with the “stacking principle” of Monica’s lines which I also love.

Needless to say that I was thrilled to be approached by the brand to host this event above and a joint reader competition, something I feel very excited about, and which feels like the most natural thing as I’m already such a fan of Monica’s jewellery. I’m therefore pleased to invite all of you lovely readers to come along to an exclusive 20% off shopping evening on the 18th of July. No need to miss out on this offer if you’re not based in London. We are giving my readers 20% to redeem on the Monica Vinader website on the night of the event. Just enter the code cited on the invitation.

As part of our collaboration, you will also have the chance to win a ‘Create Your Own’ necklace combination worth £250 and an engravable Ava friendship bracelet by simply doing the following:

1. Tell us what you would have engraved on your Ava Bracelet and why by either
2. Commenting on this post or
3. Tweeting @MonicaVinader and @HedvigSO using #MVLights

I will be in the store on South Molton Street on the day where I will select the winner of the competition where everyone is eligible to enter worldwide, so what are you waiting for? I hope as many of you will make it on the night and join me for shopping, chats, styling, fun, champagne and Scandinavian canapés!