December 14, 2012


Speaking of Tod’s, how fabulously cool aren’t these limited Christmas editions spot-on-B&W-trend-Gommino’s. They are officially on my Christmas wishlist and if interested you’ll find them in Tod’s stores right now.

December 13, 2012

Tod’s + Hedvig

‘To me style has little to do with trends, but rather a timeless form of expression’

As you may have picked up by now is that I’m a huge fan of the Italian heritage brand Tod’s, hence needless to say it’s really a true honour both representing the brand and be featured on their website. If you go on Tod’ you’ll find an interview with me right now, thank you so much Tod’s!

December 12, 2012


Today I popped by Vassilisa’s showroom and had a closer inspection on Nadja Solovieva’s SS13 collection, and gosh does it include some amazing printed silk and cashmere scarves that I wouldn’t mind have hanging around my neck come spring. I couldn’t leave empty handed and brought something incredible soft and luxurious along home with me, yeah!

December 11, 2012

Proenza Schouler Pre-Fall 2013


Jack McCollough and Lazaro Hernandez vision of next end of summer includes black & white, waistlines, magical metallic fabrics, graphic prints, THE leather jacket (again!) and mouth watering footwear, see for yourself on


I know I’ve said it before but it’s worth repeating, cause I’m sure there are many late birds like myself out there. It took me like forever to get on instagram, such a brilliant way to catch up when there’s little time or you’re out of words. If you wanna follow me you’ll find me on @hedvigso.

December 10, 2012


I love super soft slogan jumpers that are perfect to cool-down something “too-pretty” or simply throw on with a pair of jeans with heels or relaxed boots. A favourite in my wardrobe is Brian Lichtenberg’s Homies above, but I wouldn’t mind adding any of these others to my little slogan collection as well.

J’AIME by Rodarte, MADAME and FUN FUN by Zoe Karssen and HOMIES by Brian Lichtenberg (now back in store).

Wool & Tweed

Happy Monday morning and I hope you all had a fabulous weekend!

I spent mine doing lots of 1’sts in my life, finding myself of the top floors of department stores (babystuff) instead of enjoying the “secret” sales on the floors below was definitely a 1’st one. I probably looked liked a big question mark when the helpful staff loaded my arms with “necessary” gadgets I never heard of, or even occurred to me was needed. Well, now it’s all done in one go and the rest of shopping time available in December will be devoted to Christmas gifts and perhaps a few treats for myself, just to release some of the pressure for Santa…..

What’s not a 1’st one is my forever combo of wooly dresses and coats, but that just happens to be my favourite right now. Wool dress and scarf from Cos, coat and boots by Isabel Marant, tights by Wolford, bag by Proenza Schouler, gold bracelet by Monica Vinader and rings by De Beers.

December 8, 2012


Images Russh December-12/January-13

A striped suit, but by the time I can fit into one again it’s probably springy days and i might opt for something lighter like seen in Acne’s SS13, sweet!

December 7, 2012


I’ve tipped about the Camelia oil earlier, but now after trying several other products by Elemis I’m totally hooked as they make the skin so soft and lean, and perfect when you want to spoil yourself with a luxurious home spa treat. “New-ins” are Elemis Lime and Ginger Salt GlowElemis Skin Nourishing Milk Bath, and off course a refill of my favourite oil, Elemis Japanese Camellia Body Oil Blend.

December 6, 2012

Winter Wonderland

I’m starting to get into the December-Christmassy spirit which usually takes a little longer for me, if it’s the scents I’m burning at home, the lighting decoration in my window or my little trip to Norway I don’t know, but after watching this beautiful video from Topshop starring Kate Boswort singing on top of a piano, I’m not less in the mood. The video takes inspiration from the The Fabulous Baker Boys, and I vaguely remember how drop dead gorgeous Michelle Pfeiffer was in that movie, time to dig into the archives.


While up in Oslo earlier this week I got a strong reminder of what real winter is about, I once was used to arctic weather, but -19 raw Oslo air, honestly, it was really painful and not very surprisingly the streets were almost empty of people. I wore my duvet winter parka every day, which I guess is the only way to stay warm along with furry boots, except one day, when I bravely stepped out in this cape, sometimes layering of wool work as well, at least if you just rush in and out between stores and cafées.

I wore leather leggings by Joseph (or similar style here), wool cape by Hofmann, boots by Acne, bag by Celine and sunnies by Tom Ford.

December 5, 2012

Velvet & Stripes

Woop woop, I’m back in London and jumped straight into my heels this morning when I joined a fabulous group of women at Tod’s Christmas lunch at 5 Hertford Street. I wore my new stripey viscose blouse from Zara (a real budget bargain!), a new pair of velvet skinnies by J Brand (maternity-fantastic!), my beloved Agnes by Jimmy Choo, signature bag by Tod’s and a new golden coin bracelet by Monica Vinader (coins are my latest crush!). Now getting ready for next event, wishing you all a fabulous eve too!

Chanel Pre-Fall 2013


Yesterday eve Karl Lagerfeld presented his pre-fall 2013 collection for Chanel outside Edinburgh, and if his vision of pre-fall is anything to go by then it looks like the Scottish plaids parade will last beyond summer and continue into next fall. Though many of the looks in this collection might feel too costumey and like a travel back to more regal days, there are plenty of beautiful pieces that I wouldn’t mind wearing as we speak, that gorgeous coat worn by Stella Tennant for instance, or the dreamy black dress above, hand them over here now! See the whole collection on

December 4, 2012


How hot (or icy cold) are these gorgeous white metallic beauties by Gianvito Rossi, as close to an edgy cinderella shoe as you can get this winter, mmmm….. yours for £430.

December 3, 2012


I’ve had a lovely couple of days in Oslo though I had totally forgot what -14 degrees felt like(!). My solution has been being pampered at my mum’s and enjoyed several cups of gløgg, welcome chilly December!