September 30, 2012

Hairy things

I’m apparently into hairy furry things right now, so say hello to my two new friends, a blue fur clutch by Tod’s and black goat hair boots by Isabel Marant, super-happy with both!

Balenciaga SS13


My favourite looks from Balenciaga’s SS13 collection, that I wouldn’t try to resist, and totally fell for the tailored sharp structures, yet very nude collection with a lot of focus on the waistline. An area that I intend to sport come spring 2013, and just another motivation why getting back into shape post baby is super high on my priority list! See the whole collection here.

And oh, 1pm (CET) today it’s Celine time, stay tuned!

September 29, 2012

D for Dior

Woop woop, I’m running way late with posts here, like always during fashion weeks I’m afraid. Here are just a few snap shots from yesterday with a little Dior buzz, will post more later, have a fabulous Saturday!

I’ll try to be more active on Instagram during the day where you can follow me on @hedvigso

September 28, 2012

One Day

Ok first, this is not in Paris right now(!). These images are 2 weeks back in NY, when sporting minis’ and shorts were the natural choice cause of the heat. Again a favourite combo of mine, max+mini and a fabulous pair of shoes that I was so happy to come across over the pond. Sadly one of them came faulty so I returned them, and the staff couldn’t find me another pair. So shoes for one day, well, sometimes I like to think that things happen for a reason, though they were 2 beautiful things, and I loved the mirrored heels.

I wore mohair knit by Acne (you’ll find in brown here), shorts from Topshop, bag by Givenchy, shoes by Phillip Lim and sunnies Tom Ford.

September 27, 2012

Dries Van Noten SS13


Grunge references and tartan continues to be part of next spring’s scene, latest seen on Dries Van Noten’s runway yesterday, where he mixed tartan prints with unexpected floral patterns and floral organza, and it worked so perfectly well. This collection is a stunner which you can check out here, but shy away if you’re an anti-print-minimalist.
I’m heading over to Paris in one hour and wouldn’t mind packing any of these looks with me……. See you in Paris!

September 26, 2012


As you may know I’m a knit-kinda-girl, and my closet always seems to have space for yet another one. Latest addition is this gorgeously soft merino wool jumper by IRO, if interested in getting one for yourself you’ll find it here.

September 25, 2012


I’ve never been into “granny-style” shaped bags, but this baroque pattern by Dolce & Gabbana looks so damn good peeking under the arm like this, imagine worn with an all darker outfit, jeans+white shirt  or a LBD. You’ll find similar shoulder bag version here.

The eye

Dressing the last month has been a little challenging, you know when you’re at a stage when it’s not really clear to people if  it’s actually a bump you’re carrying or if you just had jolly days with food. Well, what to do, thankly I love maxi silhouettes and oversized jumpers but last week I dropped it all and left home like I normally would without “that” in mind.

I wore my old favourite leather jacket by Vibe Johansson, new jeans by Acne, tee Opening Ceremony for Lane Crawford, bag by PS, booties by Dolce Gabbana and sunnies by Tom Ford.

September 24, 2012

Floral picks

A hot budget tip in stores is this floral set by Topshop Boutique, which works just as well paired together or worn as separates with denim or leather, shirt (£70), trousers (£80) and shorts (£48).

At Villa Necchi with Tod’s

Image, me, Andrea Della Valle, Martha Ward and Carolina Gonzalez Bunster

In Milan on Friday I visited Tod’s SS13 presentation, and the beautiful event took place in the stunning settings of Villa Necchi, an absolutely fantastic architectured property, which also hosted as the scene in the movie “I Am love” with Tilda Swinton.

Except for the classic driving shoes in all possible colours the collection included some gorgeous bags in precious skins like python and crocodile. But the absolute highlights to me were the couture collection, in collaboration with designer Jay Ahr, aren’t these blingy loafers to die for?

Jil Sander SS13


After 8 years designing for others than her eponymous label, the queen of minimalism, Jil Sander, is back under her own name, delivering sleek clean cuts and looks styled to the minimal, and don’t we just love her for exactly that(!).

September 23, 2012

Fall stuff

I’m back in London after a few days constantly on my feet, today and next few days I will take my time to rest, and go through tons of images and impressions from the last couple of weeks, before I turn my nose to Paris later this week.

Sorry for not posting many outfit images but they will come for sure, like this one about a week too late, when I headed for the Acne show, wearing a mix of Acne and others. This wrap skirt is by the way is one of my favourite purchases recently, the rusty green colour screams fall, and since I bought it one size up than I normally do I can probably wear it all through fall and with tights when it gets colder.
And oh, say hello to my new patent boots, a purchase from NY, with a perfectly fierce pointy toe, a little mod’s, just the way I like it.

Wool mini skirt and angora jumper by Acne, bag by Proenza Schouler, boots by Phillip Lim, sunnies by Tom Ford, bracelet by Cooee and bag charm by Kenzo.

September 22, 2012

In my bag

The content that I always carry around in my bag is not very exciting, cards, cash, sunnies, gum, business cards and hand gel, actually I never carry around other make-up than lipsticks and gloss.
But my new hero that I wont leave my house without and that has saved my feet from blisters after 2 fashion weeks in heels and not-worn-in-shoes, is an anti-friction stick. On advice from my good friend Lee Oliveira I got this in a NY pharmacy for a couple of dollars, stick it on and it works as a second skin with no grease, bye bye plasters and worthless compeed’s!
You’ll find similar here.

September 21, 2012


Stylist Christina Centenera rocked the most amazing leather trousers yesterday by Australian label Ksubi, wouldn’t mind these at all!!!

I’m on the run again, but if you wanna see what I’m up to during the day, you’ll find me on Instagram under #hedvigso, yes I know, I’m like the last person in this universe to hook up on it, but better late than never right. Happy Friday everyone!

September 20, 2012

Grainy gray

I’ve taken far better quality images recently than this grainy iphone shot, but hey, it has to do the job tonight as I’m way too tired to even look in the direction of my camera. Today I’ve been travelling and running around in my new pair of perfectly gray washed, loose-skinny-jeans from Mango. As I need a little more “waistline-room” these days these will do as they are low-waisted, super soft, and a bargain for £29.