November 25, 2015


Collage created using TurboCollage software from

Being a self proclaimed sneaker’in I’ve stepped into many pairs over the years, and I’ve been a dedicated fan to Common Projects’s kicks for a long time. Despite trends leaning towards platform sneaker soles I personally prefer the neater models that perhaps more resembles classic plimsolls rather than the bulkier styles. And there’s a new hot neat kick in town, iconic stripes by Gucci, I just couldn’t resist!

Leather sneakers by Gucci (£365), low-tops by Common Projects (£250).

October 29, 2015

A lesson from men…

Umbrellas - Farfetch- The Northern Light

After many years in Rainland I’ve spent unknown amounts on rather cheap, not functional, nor good-looking, emergency umbrellas, who all happened to be just that too, not lasting much longer than the time to get transported away from the momental heavy rain attack, or being left behind and forgotten about shortly after. Maybe splurging more on a luxury upgrade would last a whole lot longer, incorporating it in your outfit sort of way. I would certainly think twice before leaving stylish investments like these above mindless behind, a lesson from my most stylish male friends…

You’ll find a great collection of stylish, timeless and genderless, works-with-everything umbrellas on, officially on my wishlist! Umbrellas by EtroAlexander McQueen and Swims above, ranging from £47 to £495.

October 7, 2015

Demna Gvasalia to Balenciaga

Demna Gvasalia- Vogue.frDemna Gvasalia, photo via

After it was announced a few months back that Alexander Wang would be leaving his creative director role at Balenciaga, it’s been speculated who would be the successor.
Georgian designer, Demna Gvasalia, behind applauded Vetements, was this morning announced as Balenciaga’s new creative director and is expected to show his first collection in March 2016 in Paris.

Alexander Wang showcased his last show for iconic Balenciaga last week in Paris, and he ended his 3 years at the helmet with his best collection to date. See the full collection here.

September 24, 2015

Back to school

Hedvig Opshaug 20.09.2015-1

Hedvig Opshaug 20.09.2015-2Photocredit: Silvia Olsen ( @silviaolsen)

It’s been long.
It’s September and half way in through Fashion Week month.
I’m not kicking off a new season with excuses for not being able to update this space for long, but rather say I’m glad to be back!

If the latter can be said about summer being over and done is a different story, but I’m certainly gonna get my bare legs out there as long as they don’t turn blue, feeling in no rush to cover up just yet in heavy fall pieces. Great knits are always perfect for transitional dressing and this gorgeously soft cashmere jumper (!) and leather skirt, both by Danish label 2NDDAY, kept me perfectly adjusted for a busy, sunny day on the run during London Fashion Week.
There’s a jungle of Scandinavian brands out there but you can safely add 2NDDAY to your radar, with edgy contemporary cuts, high quality, not too frightening price points, and great collections to come throughout the year. Available on and very

See you all very soon, we are back to school!!

Leather skirt and cashmere knit by 2ndDay (in stores in January 2016), suede shoes by Chloé, Ray-Ban’s, clutch by Balenciaga, iPhone case by Charlotte Olympia, diamond rings by Monica Vinader and diamond buffalo by Marlene Juhl Jørgensen.

Hedvig Opshaug 20.09.2015-3

July 27, 2015

Alexa Chung x AG

Alexa Chung for AG Fall 2015-1Alexa Chung in bowed silk blouse and suede skirt. Model in silk blouse and corduroys.

Alexa Chung has teamed up with AG Jeans again with fall pieces just dropping in stores. Of all collaborative capsule collections we’ve seen lately this is my favourite to date including high rise corduroys, suede and denim pieces with the perfect 60’s-70’s touch, and the neatest of bowed silk blouses. Please sign me up!

You can find my favourite pieces of the capsule collection available right now on Matchesfashion, Shopbop and Net-a-Porter, starting from £120.

Alexa Chung for AG Fall 2015-2

May 8, 2015

Favourite Shirt…

ganni shirt

After years of having to tune into men’s departments for the perfect shirt, brands from high and low finally got around a few years back and understood that the female specimen opted for the same fit and look, but just a little more neatly feminine fitted in the right areas.

Danish mid-market brand Ganni, recently launched a small mannish shirt collection in cotton and silk with the perfect fit for a reasonable penny, starting from £90 and you’ll find them here.

Hedvig Opshaug Ganni Favourite Emoji Shirt

March 20, 2015


sophie bille brahe

Can we ever tire of fine jewellery pieces that in all their simplicity come with an edge too. Danish designer, Sophie Bille Brahe has been one of my personal favourites for years now with her clean fresh water pearls pieces, and rings made for stacking. Latest additions are these 14-karat gold spiral earrings, perfectly understated edgy and delicate, may we have them both please!!!
Pirouette Spirale £500, Pirouette Orielle £425.

March 6, 2015

Mayla Stockholm


Though the world has fallen for the nordic minimalism and effortlessness recent years, it’s can be hard for Scandinavian brands to break through in todays jungle of international brands, unless they have something unique to offer and attractive price points, but that’s also what some of them do best, catering the mid market. Brands like Acne Studios, Dagmar and Day Birger et Mikkelsen have established themselves internationally by filling the gap between high street and luxury levels by offering great quality price points.

But there’s a new girl in town, Mayla Stockholm (, founded by former model Marlene Abraham, that caught my eye this last year. Offering something not so typical in Scandinavian terms, cool femininity with an edge, like beautiful neat feminine silk blouses and dresses, finely knitted silk jumpers, mini boot flared trousers and culottes with the best of fits, ticking the mid market price range without compromising quality. Watch out for Mayla’s AW15-16 raw denim pieces, favourite denims of mine come fall 2015.

MaylaStockholm aw15Mayla AW15-16

February 3, 2015

Viktor & Rolf closing ready-to-wear line

Viktor & Rolf - Photo By Inez &VinoodhViktor & Rolf – Photo By Inez &Vinoodh

Today it was announced that the Dutch designers Viktor Horsting & Rolf Snoeren are to close their Viktor & Rolf ready-to-wear line following the fall-winter 2015 season.
According to WWD, going forward the label is set to focus on haute couture and the lucrative fragrances division, a strategic decision to position the brand in the highest luxury segment of fashion.

January 21, 2015

Alessandro Michele appointed at Gucci

Alessandro Michele-Gucci-Creative

After weeks of speculations, Gucci, and parent company Kering, has confirmed Gucci’s new creative director, Alessandro Michele, succeeding Frida Giannini.

“After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life,” said Marco Bizzarri, president and chief executive officer of Gucci according to WWD.

Based on Alessandro Michele’s speed delivery and results on the menswear runway a few days ago we can certainly feel there’s a new wave of Gucci coming.

January 18, 2015

Updated Levi’s 501

Levi's 501-Net-a-Porter

Who doesn’t love a pair of “mum-jeans”, and I dare to say that none does it better than good old Levi’s. The iconic 501 will now come with a few adjustments, straighter in the waist, smaller in the seat and a more tapered fit, which to me sounds even better. You’ll find the new capsule collection in 3 different washes exclusively at Net-a-Porter on 2’nd of March, add that to your calendar!

January 8, 2015

Louis Vuitton – Series 2

For Nicolas Ghesquière’s second campaign for Louis Vuitton he has yet again brought along the the legendary photographers Annie Leibovits, Juergen Teller and Bruce Weber to illustrate each artists vision of the SS15 collection, brand and story.
“Series 2” as a follow up on last year’s “Series 1” is nothing but beautiful, and sometimes a beautifully captured video accompanied with the right tones bring a vision more to life than anything. Enjoy my favourite video this season by Bruce Weber fronted by Louis Vuitton’s new heroine, Jennifer Connelly.

December 17, 2014

Industry rumours…

Hedi photoHedi Slimane,

Little causes as much speculations and rumours in the fashion sphere as when designers are leaving their post in iconic houses, voluntarily or not. Last week the Kering group announced the departure in February of Patrizio di Marco, Gucci’s chief executive, and Frida Giannini, its creative director, after 10 years at the helmet. The rumoured list of successors has since taken of, Riccardo Tisci, Joseph Altuzarra, Peter Dundas, Stefano Pilati, Thomas Maier, Maria Grazia Chiuri, and the latest contender in the loop, Hedi Slimane. How about Tom Ford, did I say that?

December 13, 2014

Julia Robert + Givenchy

Givenchy campaign SS15 - Julia Roberts

Givenchy campaign SS15 - Julia Roberts2Givenchy SS15 ad photographed by Mert & Marcus

You’ve probably seen it many times already this week, but great things get away with being repeated. First looks of Givenchy’s SS15 ad faced by Julia Roberts is definitely an unexpected move, but oh so brilliant. Stripped down, smart, beautiful, pure, honest and strong, now this speaks…

December 2, 2014

Chanel’s Reincarnation by Karl Lagerfeld

Who minds a fashion injection in December, and a compote of Pharrell Williams, Chanel and Cara Delevingne, directed by Karl Lagerfeld is as great as it sounds. The almost 8 min short film ‘Reincarnation’ celebrates the origin of the Chanel jacket, inspired by a lift attendant (Pharrell) working in a hotel near Salzburg, enjoy!!!