February 24, 2013

Emilio Pucci A/W 13-14

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Norwegian designer Peter Dundas at Emilio Pucci, served refreshing 70’s vibes yesterday in Milan, and rocked everything up a little from what we’ve been seeing lately. The bangs(!!), hotpants, prints, capes, furs, mini dresses and glamour bohoness was all there, and these thigh high leather boots(!), olalla!

February 20, 2013

Fall 2013 from NY

 Proenza Schouler



3.1 Phillip Lim

Victoria BeckhamAll images style.com

Fashion weeks have already moved on from London to Milan, but except for Alexander Wang’s wonderful “furry collection”, here are some of my other favourite looks and pieces from NY’s fall collections presented last week. If these collections are anything to go by as for trending directions for fall 2013, then we can safely include black and white looks, leather and fur pieces in the trend forecast for now.

Proenza Schouler’s bulky contrasting silhouettes and wowen leather pieces
Altuzarra’s monochrome superhot(!) body slinky dresses and leather pieces.
Tibi’s wearable snugging pieces and I need those thigh high leather boots in my life(!)
Phillip Lim’s jackets and cool layered silhouettes, and again I am reminded that a pair of round sunnies are still missing in my wardrobe.
Victoria Beckham, sophisticated with a masculine touch, pencil lengths with bulky tops, and that gorgeous checked coat, please send my way!

February 19, 2013


Ok, since I had enough of restless napping days at home waiting for my baby(!) I yesterday decided to do a little street style snapping at Burberry’s in Kensington Gardens where some of my favourite chic girls where parading around, Lena Perminova was one of them, in this perfect mix of high and low, a Burberry Prorsum peplum tweed jacket and skirt by H&M, bag by Analeena.

February 10, 2013

Alexander Wang A/W 13-14

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Loving the wintery, wrapped up, warm and cozy looks at Alexander Wang’s show yesterday that involved loads of contrasting fabrics and fantastic coats and outerwear. See the whole collection here.

January 25, 2013

Spring 2013 Couture

Giambattista Valli

Christian Dior

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I’m celebrating this Friday morning with some of my favourite couture looks presented this week in Paris, dreamy graphics at Giambattista Valli, sharp romanticism at Christian Dior, and beautiful whites at Valentino. Though couture might feel lightyears away for most people beautiful dreams and inspiration are both for free. On another note I’m loving that some couture has taken a smarter and cleaner path, though the simplicity I wouldn’t underestimate the handcrafts, it’s still there for sure.

January 14, 2013

Women in Suits

All images Tommy Ton for style.com

Well isn’t there just something with a perfectly cut suit or a tailored look, whether on a man or woman. And ADR, don’t you totally rock that Saint Laurent look!

Loving these shots by-need-no-further-introduction-Tommy Ton for style.com during men’s Fall 2013 ongoing fashion tour, but I’ll also tip you about my friend Lee Oliveira, also on scene, presenting excellent street style photography.

October 12, 2012

Miu Miu SS13

If you haven’t seen the great Miu Miu SS13 collection yet, here’s the full show. Except for the beautiful items and girls walking up and down the runway (and stairs!), the show really is a pleasure for the eye, the music, setting and collection coming together creating a very sophisticated cool magic moment. Happy Friday morning out there!

October 9, 2012


I’m feeling in the mood of rings these days and during London fashion week I came across Italian designer Maria Francesca Pepe’s designs at the Somerset House, fashion jewellery with just the avant-garde look that I personally like, edgy but still delicate. From a price point of view it’s not bad at all, these hypoallergenic brass rings start from £45 to £122, all available on her website.

October 7, 2012

At Tibi’s

When in NY I met up with Tibi founder and designer, lovely Amy Smilovic, over a cosy lunch in Soho followed by a stop by Tibi’s offices to have a closer look on the fresh SS13 collection. There are several reasons why Tibi is right up my street, it’s young, flirty, casual and clean cut, and always consists of effortless, timeless pieces that can be worn in several ways again and again. This time around in comes in forms of sorbet colours, prints, black leather, washed denim and laser cut detailing, and I can tell you there’s plenty of sandals looking forward to as well come spring.

October 4, 2012


I’ve ran into Maria Kolosova, editor at Harper’s Bazaar Russia, many times lately and except for being incredible cute she always looks so well put together, with effort yes, but without trying too hard, just the way I like it! Like the other day at Chanel, where she looked absolutely stunning in this dream of a sequin jumper from Sportmax A/W-12.

Celine SS13

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If you like me, expect nothing less than an solid injection of inspiration everytime Phoebe Philo serves a new collection for Celine, then you won’t be disappointed this time around either. Though I have to admit not every look are my cup of tea, there are certainly those who are. I especially like the play of contrasting structures and the unfinished feel that many of the pieces have, which make it less perfect, cooler and so effortless elegant.
Favourite piece: The black mesh dress with pockets (Olalla, I’m in love!).
See the whole collection here.

September 30, 2012

Balenciaga SS13

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My favourite looks from Balenciaga’s SS13 collection, that I wouldn’t try to resist, and totally fell for the tailored sharp structures, yet very nude collection with a lot of focus on the waistline. An area that I intend to sport come spring 2013, and just another motivation why getting back into shape post baby is super high on my priority list! See the whole collection here.

And oh, 1pm (CET) today it’s Celine time, stay tuned!

September 29, 2012

D for Dior

Woop woop, I’m running way late with posts here, like always during fashion weeks I’m afraid. Here are just a few snap shots from yesterday with a little Dior buzz, will post more later, have a fabulous Saturday!

I’ll try to be more active on Instagram during the day where you can follow me on @hedvigso

September 27, 2012

Dries Van Noten SS13

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Grunge references and tartan continues to be part of next spring’s scene, latest seen on Dries Van Noten’s runway yesterday, where he mixed tartan prints with unexpected floral patterns and floral organza, and it worked so perfectly well. This collection is a stunner which you can check out here, but shy away if you’re an anti-print-minimalist.
I’m heading over to Paris in one hour and wouldn’t mind packing any of these looks with me……. See you in Paris!

September 24, 2012

At Villa Necchi with Tod’s

Image Vogue.it, me, Andrea Della Valle, Martha Ward and Carolina Gonzalez Bunster

In Milan on Friday I visited Tod’s SS13 presentation, and the beautiful event took place in the stunning settings of Villa Necchi, an absolutely fantastic architectured property, which also hosted as the scene in the movie “I Am love” with Tilda Swinton.

Except for the classic driving shoes in all possible colours the collection included some gorgeous bags in precious skins like python and crocodile. But the absolute highlights to me were the couture collection, in collaboration with designer Jay Ahr, aren’t these blingy loafers to die for?